Birla Cellulose participated in the Fibers & Yarns Exhibition held from the 10th – 12th of April 2014.
Birla Cellulose participated in Intertextile Shanghai Exhibition held from 20th- 23rd October 2014, with a grand stall, which also had a pavilion for 8 partners
Birla Cellulose participated in the Expofil Paris Exhibition, held from 16th - 18th September 2014, with a branded stall that showcased its AW'15 collection & trend book.
Birla Cellulose participated in the PIS Korea Exhibition, held from 3rd - 5th September 2014, with a branded stall that showcased its AW'15 collection & trend book.
For the first time, Birla Cellulose attends Anex'14 by ANFA, in Japan.
The Aditya Birla Group participated in the Vibrant Gujarat Global Trade Show 2015 from 7th –
13th January 2015, held at the Exhibition Ground near Mahatma Mandir, Gandhinagar, Gujarat.
Birla Cellulose participated in the Southern India Mills' Association (SIMA) Texfair from 9th –
12th January 2015, at Codissia Trade Fair Complex, Coimbatore.
In future, anything that’s natural, fluid, fashionable will be linked to LIVA - Mr. K.K.Maheshwari , Managing Director - Grasim Industries and Group Director , talks to DFU Inside Fashion for an exclusive cover story on brand LIVA.
LIVA to boost the use of viscose fibre in apparel - Mr. K.K.Maheshwari, Managing Director - Grasim Industries and Group Director, talks to The Textile Magazine about Birla Cellulose and brand LIVA.
Focusing on nature, Birla Cellulose highlighted two new collections – Forager and Discipline –at Première Vision Yarns, in Paris from the 10th to 12th of February, 2015.
Liva - a new age fluid fabric by Birla Cellulose
Birla Cellulose participated in the 4th edition of Technotex 2015, organised by the Ministry of Textiles and the Governement of India, in association with FICCI.