The Aditya Birla Group commenced production of viscose staple fibre (VSF) in 1954 at Nagda, in Madhya Pradesh, India. The business that now straddles eight countries has grown steadily over these six decades to achieve global leadership with a 21 per cent market share. The Pulp & Fibre Business derives its competitive edge from its integrated business model, which spans the entire value chain - plantations, dissolving grade wood pulp, materials such as carbon-disulphide and caustic soda, power generation and downstream operations such as textile partnerships and consumer products.
As part of its strategy to secure a substantive part of its specialty pulp through its captive source, the Group acquired Domsjo Fabriker in 2011, a world-class pulp facility in Sweden, followed by the acquisition of the Terrace Bay Pulp Mill in Canada in 2012. The Group has also unveiled its plans to set up a fully integrated VSF plant in Turkey's Adana Organised Industrial Zone. Clearly, its best is yet to come.