Objective of the Birla Cellulose Branding Programme
The Birla Cellulose Branding Programme facilitates the ultimate consumer to understand the specific benefits of a unique product. They facilitate communication of our brand promise and promote brand recognition for the seller. They increase perceived benefits by the end user through association with Birla Cellulose.
Branding Programme Promise
- A quality promise backed by adequate product testing and process perfection at the value chain
- A marketing promise backed by promotion of the logo and its recognition
- A functional promise backed by an experience of the particular benefit mentioned