Making a Thousand Smiles Bloom

Our CSR Efforts to Transform Lives

For us, Corporate Social Responsibility is not simply a term; it’s a part of our DNA. Since the early 1940s, we have been working towards the larger good of the society. Our founding father, Mr. G.D. Birla, believed in reaching out to every strata of the society. And since those days, the ideology of CSR is being followed diligently by our company.

As Mrs.Rajshree Birla, Hon. Chairperson of Aditya Birla Centre for Community Initiatives and Rural Development lays out the company’s vision for social development: "To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better, sustainable way of life for the weaker sections of society and raise the country's Human Development Index."

Each employee of Birla Cellulose is dedicated to doing his/her bit for the social cause. The organisation has been active in areas of women empowerment, education, healthcare and sustainable livelihood.

In Perfect Harmony with Nature

Our Sustainability Initiatives

Birla Cellulose creates the highest quality, eco-friendly fibres in the world. We continually strive to improve our products and progress in ways that benefit our customers, consumers and the environment.

Green Chemistry, our patented unique viscose fibre (MMF) manufacturing process, results in a fibre that is ideal for next-to-skin applications. Our range of spun-dyed viscose fibres (MMF) are made with a technique that places colour pigments in the fibre itself, saving 30 litres of water for every meter of fabric processed.

At Birla Cellulose, we believe that there is always a better way – natural raw materials, green fibres and processes are just the beginning. Through research and innovation, we will continue to discover products and process that will drive the future of our industry.


Safety and Labour Initiatives