Sustainability at Birla Cellulose

While our products are sourced from the wood from our plantations, we have also implemented a 360 degree sustainability plan to achieve our Green Goals. Each of our employees is a Green Champion, contributing daily towards energy conservation and social value creation. They also participate in the Green Exchange, where we give back to the environment more than we take.

Green Products for Minimum Environmental Impact

Our goals in every area of our business are intertwined with our sense of environmental responsibility. We manage a 360 degree symbiosis cycle for minimisation of environmental impact. Through this, our processes are constantly improved, investment in cleaner technologies is continuous, waste recycling is a priority and every employee believes in being a Green Champion.


The wood from our specially managed plantation is used in the production of cellulose for our fibres. These fibres biodegrade completely and naturally without leaving any residue.

Fibres that Save Water

Spunshades, our spun-dyed viscose fibre, MMF is coloured by injecting the dye into the fibre itself, eliminating the need for conventional dyeing and saving more than 30 litres of water per meter of fabric.

Zero-waste Fibres

Birla Excel, our third generation fibre is made using an innovative closed-loop process where the byproducts are ploughed back into the process, leading to almost zero waste generation.

Forest Conservation and Bio-diversity

Forests, with their high conservation value and high carbon lands are very valuable to our planet. At Birla Cellulose, we only use certified wood source for pulp manufacturing in Canada & Sweden. This wood source is a mixture of soft and hard wood in certain ratios.

Birla Cellulose supports the conservation of ancient and endangered forests, and endangered species habitat.

Our company is also committed to help drive research and innovation in the development of fabrics made from new fibres and new technologies that reduce the pressure on the world’s natural forests and other environmental impacts.

Starting in 2015, Birla Cellulose worked collaboratively with not-for-profit Canopy to adopt a new Global Wood Fibre Policy and work with many of our customers in the fashion industry that are equally committed to developing sustainable business solutions that help conserve forests and species.

Birla Cellulose of The Aditya Birla Group is also one of the first viscose staple fibre producers to complete the Canopy Style audit conducted by Rainforest Alliance. This audit of Birla Cellulose’s current supply chains confirms that the risk of sourcing wood from ancient and endangered forests or other controversial sources is low risk, which is an industry leading result.

Birla Cellulose has implemented its best efforts to avoid trading and sourcing wood or natural plant fibres from the following categories:

Illegally harvested wood/natural natural plant fibres
Wood/natural plant fibres harvested in violation of traditional and civil rights
Wood/natural plant fibres derived from uncertified High Conservation Value Forests
Wood/natural plant fibres harvested from plantations established after 1994 through conversion of natural forests or converted to non-forest use
Wood/natural plant fibres from forests in which genetically modified trees are planted
Wood/natural plant fibres harvested in ancient and endangered forests, or endangered species habitat

SAC and Higgs Scores

SAC and Higgs Scores

Birla Cellulose is a part of the Sustainable Apparel Coalition - a trade organisation comprising of brands, retailers, manufacturers, government, and non-governmental organisations and academic experts.

Together, we work towards reducing the environmental and social impacts of apparel and footwear products around the world. To this end, we endeavour to create more sustainable eco-systems for our existing processes and to follow environment friendly practices form plant/unit level to the corporate level.

Life Cycle Assessment

Life Cycle Assessment

At Birla Cellulose, we’re in the process of getting Life Cycle Assessment for our product offerings.

LCA is a technique used to assess the environmental impact associated with all the stages of a product's life - from raw material extraction through materials processing, manufacture, distribution, use, repair and maintenance, and disposal or recycling. The LCA is a scoring system based on environmental resources such as energy, water, chemicals, land and other effluents. These scores are supported and accepted by brands worldwide.

Our New Strides in Green

The only plant in the world with zero emission closed-loop bleaching process
Reuse of all byproducts
Measurable progress – annual sustainability reports
Save Water
Minimisation of water usage
Negligible fossil fuel consumption
Reuse of all byproducts
Sharp decrease in air emissions
Wastewater to biogas conversion
Wastewater to biogas conversion
Collaborations with the Processum Biorefinery Initiative