While our products are sourced from the wood from our plantations, we have also implemented a 360 degree sustainability plan to achieve our Green Goals. Each of our employees is a Green Champion, contributing daily towards energy conservation and social value creation. They also participate in the Green Exchange, where we give back to the environment more than we take.
Our goals in every area of our business are intertwined with our sense of environmental responsibility. We manage a 360 degree symbiosis cycle for minimisation of environmental impact. Through this, our processes are constantly improved, investment in cleaner technologies is continuous, waste recycling is a priority and every employee believes in being a Green Champion.
The wood from our specially managed plantation is used in the production of cellulose for our fibres. These fibres biodegrade completely and naturally without leaving any residue.
Spunshades, our spun-dyed viscose fibre, MMF is coloured by injecting the dye into the fibre itself, eliminating the need for conventional dyeing and saving more than 30 litres of water per meter of fabric.
Birla Excel, our third generation fibre is made using an innovative closed-loop process where the byproducts are ploughed back into the process, leading to almost zero waste generation.
Birla Cellulose has implemented its best efforts to avoid trading and sourcing wood or natural plant fibres from the following categories:
Birla Cellulose is a part of the Sustainable Apparel Coalition - a trade organisation comprising of brands, retailers, manufacturers, government, and non-governmental organisations and academic experts.
Together, we work towards reducing the environmental and social impacts of apparel and footwear products around the world. To this end, we endeavour to create more sustainable eco-systems for our existing processes and to follow environment friendly practices form plant/unit level to the corporate level.
At Birla Cellulose, we’re in the process of getting Life Cycle Assessment for our product offerings.
LCA is a technique used to assess the environmental impact associated with all the stages of a product's life - from raw material extraction through materials processing, manufacture, distribution, use, repair and maintenance, and disposal or recycling. The LCA is a scoring system based on environmental resources such as energy, water, chemicals, land and other effluents. These scores are supported and accepted by brands worldwide.