We at Birla Cellulose are committed towards Responsible Fashion.
Every fibre manufactured by Birla Cellulose, is sourced from responsibly managed forests enabling full
traceability of its journey from ‘Forest to Fashion’.
Presenting
GreenTrackTM
An end-to-end traceability solution by Birla Cellulose
powered by Blockchain Technology.
GreenTrackTM gives brands real-time access to the raw material journey
at every stage of the production process across the complex textile value chain, which can be
further extended to consumers through a simple
QR code.
GreenTrackTM ADVANTAGE
Raw-Material
traceability from
Forest to Fashion
Transparency
across the
supply chain
Strengthen
sustainability
credentials
Strengthen brand
and consumer
connect
Supports
sustainable
sourcing
0+
brands and value chain partners onboarded
0+
MT of fibre tracked
0
Geographies served
+
brands and value chain partners onboarded
+
MT of fibre tracked
Geographies served
HOW DOES IT WORK
Value Chain Traceability
GreenTrack
Live mapping of the material journey
from forest to fashion through every supply
chain node
Unique molecular additive inside the fibre for source
verification at any stage – fibre, yarn, fabric & garment
removes any possibility of counterfeit or dilution.
