We at Birla Cellulose are committed towards Responsible Fashion.
Every fibre manufactured by Birla Cellulose, is sourced from responsibly managed forests enabling full
traceability of its journey from
‘Forest to Fashion’.
An end-to-end traceability solution by Birla Cellulose
powered by Blockchain Technology.
GreenTrackTM gives brands real-time access to the raw material journey at every stage of the production process across the complex textile value chain, which can be further extended to consumers through a simple QR code.
Raw-Material
traceability from
Forest to Fashion
Transparency
across the
supply chain
Strengthen
sustainability
credentials
Strengthen brand
and consumer
connect
Supports
sustainable
sourcing
Live mapping of the material journey
from forest to fashion through every supply
chain node
Unique molecular additive inside the fibre for source verification at any stage – fibre, yarn, fabric & garment removes any possibility of counterfeit or dilution.
TRACE THE JOURNEY OF YOUR FIBRES
FROM FOREST TO FASHION
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For any further information, please feel free to contact us on birlacellulose@adityabirla.com