Our Story

Birla Cellulose is a World leader in Viscose Staple Fibre (VSF) and has a commendable position with major world market share. Our product portfolio includes Livaeco™ by Birla Cellulose, Birla Modal™, Birla Excel™ , Birla Viscose™ ,Birla Spunshades™.Birla Cellulose fibres are of natural origin, moisture absorbent, have soft feel, and are completely biodegradable. As an Extremely versatile and easy to blend, Viscose Staple Fibre by Birla Cellulose is widely used in apparels, home textiles, & nonwoven applications.

  • Reach

    Operations spread across 9 regions

  • Readiness

    In-house R&D facilities, from plantations to applications

  • Response

    Dedicated business development & technical services

  • Relationship

    An extensive network for a seamless business experience

Our Vision

To be the global leader in the man made cellulosic fibres industry

Our Mission

To innovate our products and services, to excel in quality, service and people development; and focus on environmental sustainability in all our activities

Our Values

Integrity, Commitment, Passion, Seamlessness, Speed


Our Heritage

Aditya Birla Group

Aditya Birla Group is a US $60 Billion corporation, in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 percent of the group's revenues flow from its overseas operations spanning 35 countries.

Grasim Industries Ltd.

Grasim Industries Limited which started as a textiles manufacturer in 1947, is a leading global player in VSF and the largest chemicals (Chlor-Alkali-s) player in India today.

PT Indo Bharat Rayon, Indonesia

Established in year 1980 in Purwakarta, West Java, Indonesia, PT Indo Bharat Rayon pioneered the production of VSF in Indonesia and commenced commercial production in the year 1982.

Thai Rayon Public Co. Ltd., Thailand

Thai Rayon Public Company Ltd. was incorporated in the year 1974 in the Angthong province of Thailand. Promoted by Grasim Industries limited, India and local Thai entrepreneurs, Thai Rayon is the pioneer and sole manufacturer of Viscose Staple Fibre (VSF) in Thailand.

Birla Jingwei Fibres Co. Ltd., China

Birla Jingwei Fibres Company Limited (BJFCL) was established in 2006 as a joint venture between the Aditya Birla Group and the Fujian Jingwei Group. In year 2008, the Aditya Birla Group assumed 100% ownership of BJFCL and is located in Hubei Province in the central part of China.

Staple Fibre Division, Nagda, India

Staple Fibre Division, Nagda was established in the year 1947 (just 10 days after India attained independence) and commissioned in 1954. It is a specialty fibre site producing a wide range of viscose staple fibres (VSF) like regular viscose and spun-dyed fibres, and also second and third generation fibres like Birla Modal, Birla Excel. Nagda plant is also the largest producer of spun-dyed specialty fibre in the world.

Harihar Polyfibers & Grasilene Division, Harihar, India

The integrated sites of pulp & fibre were commissioned in the year 1972-73 and 1976-77 respectively. Harihar Polyfibers is at the forefront of dissolving pulp technology employing pre-hydrolysis Kraft process and being the first to introduce oxygen bleaching, nearly 90% of energy used coming from renewables and 98% chemical recovery. Grasilene Division is the viscose fibre manufacturing site and catering predominantly to domestic market.

Birla Cellulosic, Kharach, India

Birla Cellulosic was set up in the year 1997 to produce Viscose Staple Fibres (VSF) to cater mainly to the export market. This state-of-the-art VSF manufacturing facility at Kharach was aptly christened Birla Cellulosic (BC) as its primary objective was to redefine the cellulosic fibre – in terms of quality, cost and applications.

Grasim Cellulosic Division, Vilayat, India

Grasim Cellulosic Division, Vilayat, Gujarat facility is among the most modern VSF manufacturing sites in the world commissioned in the year 2014. It is state-of-the-art facility that has strengthened the global leadership position of the Birla Cellulose in the man-made cellulosic fibres sector by providing customers with both standard fibres (Birla Viscose) as well as high-end specialty fibres such as Birla Modal.

AV Group NB, Canada

Located in New Brunswick, Canada, the company comprises of two dissolving pulp mills – the Atholville Mill, a specialty cellulose pulp mill and the Nackawic Mill, a specialty hardwood kraft mill. The mills use a blend of hardwood and softwood to produce high-quality dissolving pulp or specialty cellulose for the manufacturing of natural-based, viscose staple fibre, for the apparel and home textile industry. Most of the pulp produced by AV Group is supplied to Aditya Birla Group’s viscose plants in India, Indonesia and Thailand.

Domsjo Fabriker, Sweden

Domsjö Fabriker (Domsjö) is the Birla Cellulose's Sweden based speciality pulp and bio-refinery company which became part of the business in the year 2011. The bioenergy generated by the process is used internally and makes Domsjö virtually independent of fossil energy sources. It is the only company in the world to have a closed-loop bleaching process with zero emissions.

AV Terrace Bay, Canada

Terrace Bay Pulp Mill is an Aditya Birla Group company, and is a northern bleached softwood kraft (NBSK) pulp mill producing paper grade pulp. It was acquired in the year 2012 and the third Canadian company to join the Aditya Birla Group's Pulp & Fibre Business.

Global reach

We have Marketing and Manufacturing Operations spread across 9 locations

  • Plantations: India
  • Pulp Plants: India, Sweden and Canada
  • Fibre Plants: India, Thailand, Indonesia, China
  • Marketing Offices: India, Thailand, Indonesia, China, Turkey, USA and Bangladesh
  • R&D centres: India | Clonal Production Centre, Harihar | BRI Nagda | NGFRC, Nagda | FRC, Kharach | PFIC, Taloja | TRADC, Kharach | DomInnova, Sweden