Our Story

Birla Cellulose is a World leader in Viscose Staple Fibre (VSF) and has a commendable position with major world market share. Our product portfolio includes Livaeco™ by Birla Cellulose, Birla Modal™, Birla Excel™ , Birla Viscose™ ,Birla Spunshades™.Birla Cellulose fibres are of natural origin, moisture absorbent, have soft feel, and are completely biodegradable. As an Extremely versatile and easy to blend, Viscose Staple Fibre by Birla Cellulose is widely used in apparels, home textiles, & nonwoven applications.

  • Reach

    Operations spread across 9 regions

  • Readiness

    In-house R&D facilities, from plantations to applications

  • Response

    Dedicated business development & technical services

  • Relationship

    An extensive network for a seamless business experience

Our Vision

To be the global leader in the man made cellulosic fibres industry

Our Mission

To innovate our products and services, to excel in quality, service and people development; and focus on environmental sustainability in all our activities

Our Values

Integrity, Commitment, Passion, Seamlessness, Speed


Our Heritage

Aditya Birla Group

Aditya Birla Group is a US $48.3 Billion corporation, in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 percent of the group's revenues flow from its overseas operations spanning 35 countries.

Grasim Industries Ltd.

Grasim Industries Limited which started as a textiles manufacturer in 1947, is a leading global player in VSF and the largest chemicals (Chlor-Alkali-s) player in India today.

PT Indo Bharat Rayon

PT. Indo Bharat Rayon pioneered the production of viscose staple fibre (VSF) in Indonesia. Situated at Purwakarta in West Java, its plant has an installed capacity of over 200,000 tpa and is the world's second largest manufacturer of VSF at a single location.

Thai Rayon Company

Promoted by Grasim Industries Ltd, India and Local Thai entrepreneurs, Thai Rayon was incorporated in 1974. Thai Rayon is the pioneer as well as sole manufacturer of viscose staple fibre (VSF) in Thailand and is listed on the Thailand Stock Exchange since 1984.

Birla Jingwei Fibres Company Ltd.

Birla Jingwei Fibres Company Limited (BJFCL) is Aditya Birla Group's viscose staple fibre (VSF) manufacturing company located in the Hubei Province of central China. It was established in 2006 as a joint venture company between the Aditya Birla Group and the Fujian Jingwei Group.

Global reach

We have Marketing and Manufacturing Operations spread across 9 locations

  • Plantations: India
  • Pulp Plants: India, Sweden and Canada
  • Fibre Plants: India, Thailand, Indonesia, China
  • Marketing Offices: India, Thailand, Indonesia, China, Turkey, USA and Bangladesh
  • R&D centres: India | Clonal Production Centre, Harihar | BRI Nagda | NGFRC, Nagda | FRC, Kharach | PFIC, Taloja | TRADC, Kharach | DomInnova, Sweden