Birla Cellulose Sets New Standards in Sustainable Fashion with AW24.25 Seasonal Collection Launch Meet

By Admin | 15 December, 2023

Birla Cellulose Revolutionizes

Birla Cellulose, a global leader in textile and apparel solutions, unveiled its highly anticipated Autumn-Winter 24.25 (AW24.25) Seasonal Collection during a spectacular two-day launch meet held on September 13th and 14th, 2023.

Hosted at the LIVA Studios in Noida and Tirupur, the event brought together industry leaders, buyers, and designers to witness a specially curated collection and groundbreaking sustainable textile innovations.

A Glimpse of Sustainability and Innovation


The AW24.25 Seasonal Collection by LIVA represents a perfect fusion of sustainable fashion and innovation. The collection showcased an array of fabrics, including LIVAECO Viscose, LIVA REVIVA, Birla Excel, and their blends with other fibers, thanks to the pioneering efforts of Birla Cellulose's research and development center, TRADC, and collaborative partnerships with value chain leaders like Nataraja Textiles, Giri Exports, Shree Bharat International, and Jayabla Textiles, among others.

Notably, the collection emphasized sustainability as its core ethos, introducing new textured fabrics that underscore Birla Cellulose's commitment to eco-friendly solutions. It featured 100+ new developments from LIVA Accredited partners, including Vardhman Textiles, VSM Weaves, Birla Century, Birla Advanced Knits, and Ero Dyeing, which collectively transformed this event into a haven for soft, breathable, fluid, and sustainable fabric exploration.

A highlight of the event was the introduction of 'Birla Eco Soft,' an exclusive fabric made from bamboo pulp. Bamboo, being one of the fastest-growing species, is considered a resource-efficient and eco-friendly alternative to other natural fibers, aligning perfectly with Birla Cellulose's commitment to sustainability.

Buyers Applaud Birla Cellulose's Vision


The event witnessed the enthusiastic participation of over 160 buyers from prominent Export Houses, Brands, and Buying Houses, including Asmara Apparels, NEXT Sourcing, Eastman Exports, Radnik Exports, CTA Apparels, Latin Quarters, Black Mango, Boutique International, and many more.

The attending buyers lauded the studios for organizing this exceptional meet and commended Birla Cellulose's design and development team for curating an extensive and never-before-seen collection.

“Attending the event was highly informative and provided an opportunity to network with industry stalwarts. A great initiative by the Studio team!" - Merlin Creation, “The AW launch was fantastic and enlightening. The new collection of fabrics is of exceptional quality," - Ishman International, “The presentation was fantastic, featuring unique and previously unseen fabrics. LIVA design & development team has done an amazing job,” - Latin Quarters — these were just some of the many rave reviews from the attendees who were present.

Birla Cellulose Revolutionizes

The AW24.25 Seasonal Collection debut show was a demonstration of Birla Cellulose's commitment to innovation, quality, and eco-consciousness in its pursuit of redefining the fashion industry with its sustainable materials. Birla Cellulose's enormous contribution to the garment industry is highlighted by the overwhelming acclaim it has received from industry leaders and purchasers.

With their commitment to sustainability and a vision for a more eco-friendly future, Birla Cellulose remains a driving force in shaping the textile industry.