Hot Button Report

The Greenest Fibres! Birla Cellulose achieve #1 Rank in Canopy's Hot Button Report 2023.

By making strides in responsible sourcing and environmental conservation, we have been able to retain the Dark Green Shirt for the fourth time in a row and have earned our place amongst the leading global viscose producers, yet again!

Birla Cellulose Ranking:
No. of Buttons

With sustainability at the core, Birla Cellulose has proven its commitment towards a greener world by earning yet another Dark Green Shirt.

shirt ranking

  • ABG

    30-35 buttons

  • 25-29 buttons

  • 20-24 buttons

  • 15-19 buttons

  • 10-14 buttons

  • 5-9 buttons

  • 0-4 buttons

  • newly engaged
    and acting

  • newly engaged
    / known risk

  • newly

  • not yet

About Canopy's

Hot Button Report:

Every year, as a part of CanopyStyle initiative Canopy releases Hot Button Report which is highly anticipated by 500+ global brands, retailers & fashion designers. It ranks world's largest viscose producers based on their progress & commitment on eliminating endangered forests from their supply chain.



Canopy is a not-for-profit environmental organization working towards forest conservation & sustainability. One of Canopy's flagship campaign is CanopyStyle initiative as a part of which Canopy partners with various viscose producers, fashion brands & designers to ensure that sustainable forestry is practiced for while making viscose based clothing.