Eco-enhanced Viscose (Livaeco) is made from pulp procured from sources that are certified by the Forestry Stewardship Council (FSC) and follows a stringent protocol that can be tracked across the entire journey from source to the finished garment. Eco-enhanced Viscose fibres contain a unique molecular tracer which helps in source verification across the value chain. A complete information on the journey of fibre from forest to fashion is available through a unique QR Code which can be made available to the consumer conveniently. Our blockchain technology-based tool-GreenTrackTM is used to trace upward and downward value chain.
Introducing LIVA REVIVA, backed by our commitment for transparency, traceability & technology. Next gen fibres made using manufactured from 30% consumer textile waste and rest with wood pulp laying emphasis on responsible manufacturing.
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For any further information, please feel free to contact us on birlacellulose@adityabirla.com
