Birla Viscose combines the comfort and luxury of a natural fibre, with the engineered precision of a man-made fibre. Made from wood pulp, a sustainable and renewable natural resource, Birla Viscose is not only bio-degradable, it is the first viscose in the world that adheres to the highest levels of safety and purity standards, offering maximum product quality with minimal environmental impact. Birla Viscose enriches every garment with fluidity, lustre, softness, drape and comfort. Excellent for skin, these silky fibres inspire effortless style and elegance to everyday apparel.

Birla Viscose Ecosoft is a new variant of viscose, made exclusively from bamboo pulp. Bamboo being one of the fastest growing species, is widely considered less resource intensive to cultivate versus other natural fibres and hence increasingly seen as an eco-friendly solution for textile needs. Ecosoft fibres are an advancement over generic viscose fibres, offering higher durability & better moisture management. The resultant fabrics allow for high breathability, aiding in thermo-regulation. They are also characterized by soft textures and are light in weight. Birla Viscose Ecosoft is embedded with a molecular tracer which allows the value chain to trace the supply chain journey through our GreenTrack platform.


Birla Modal is the ultimate in softness and fluidity combines with enduring strength and superb performance. As the second-generation innovation of viscose, the production process has been perfected to accentuate its brilliant lustre, soft feel and excellent drape while also improving its utility. In addition, the fibre is derived from a 100% renewable natural resource, allowing it to biodegrade and fully return to nature. Birla Modal blends beautifully with other fibres and fulfills the age-old demand of combining fashion with function.


The third generation in man- made cellulosic fibre, Birla Excel, a lyocell fibre is truly environment friendly and is made through a unique closed loop process with 99.7% solvent recovery.

Excel fibre is produced by using solvent spinning process which is entirely different from the viscose and modal processes. There is a direct dissolution of cellulose or pulp in an organic solvent called N-Methyl Morpholine N-oxide (NMMO) without use of any other chemicals/solvents and hence there are no gaseous emissions from the process.


Birla Spunshades is our dope-dyed fibre, made using an innovative Colour Lock Technology. Fabrics will not fade even after multiple washes as pigments are embedded into the fibre itself versus conventionnal fabric piece-dyeing. Birla Cellulose holds majority global market share of coloured fibres and has an extensive palette of 74 ongoing colours across key shades.


Eco-enhanced Viscose (Livaeco) is made from pulp procured from sources that are certified by the Forestry Stewardship Council (FSC) and follows a stringent protocol that can be tracked across the entire journey from source to the finished garment. Eco-enhanced Viscose fibres contain a unique molecular tracer which helps in source verification across the value chain. A complete information on the journey of fibre from forest to fashion is available through a unique QR Code which can be made available to the consumer conveniently. Our blockchain technology-based tool-GreenTrackTM is used to trace upward and downward value chain.

Consciously Fashionable

Introducing LIVA REVIVA, backed by our commitment for transparency, traceability & technology. Next gen fibres made using manufactured from 30% consumer textile waste and rest with wood pulp laying emphasis on responsible manufacturing.

Discover sustainable innovations for the future of fashion!
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