Revolutionizing Sustainability: Birla Cellulose & Usha Yarn’s Transformative Initiative with "Puneh” where sustainability meets style

By Admin | 31 January, 2024

Revolutionizing Sustainability

Sustainability has become an undeniable imperative in the landscape of contemporary business, as industries grapple with the colossal adverse impact that their practices can have on the environment, our planet, and humanity at large. Nowhere is this more evident than in the global textile industry, a sector that has long been associated with significant environmental challenges. It is within this context that the collaboration between Usha Yarn and Birla Cellulose takes center stage, introducing a transformative range of highly sustainable mechanically recycled yarn blends under the resonant brand name "Puneh."

"Puneh," derived from Sanskrit, holds a profound meaning—it signifies "again." This nomenclature encapsulates the essence of a new beginning for recycled fashion yarn, a venture that aspires to weave a fresh narrative for the industry. The innovative Puneh recycled yarns are a testament to the possibilities that arise when recycled textile waste is harmoniously blended with sustainable cellulosic fibre sourced from Birla Cellulose. This marriage of materials not only heralds a paradigm shift in fashion but also signals a commitment to eco-conscious living, all without compromising on the crucial facets of quality and design.

The Puneh recycled yarn collection is more than just a fashion statement; it is a conscientious response to the urgent need for sustainable practices in the textile industry. By addressing the issue of textile waste head-on, this collaboration endeavors to redefine the way we perceive and engage with fashion. The yarns breathe life into the concept of circular fashion, where materials are not discarded after use but are given a new lease on life through recycling.

What sets Puneh recycled yarn apart is its unique blend, carefully crafted through mechanical recycling of both pre- and post-consumer textile waste. This process is complemented by the infusion of Birla sustainable cellulosic fibre, featuring elements such as Birla Spunshades and Liva Reviva fibre. The result is a distinctive blend that not only boasts environmental friendliness but also possesses the remarkable ability to be recycled once more. In a world grappling with the consequences of single-use materials, Puneh recycled yarn stands out as a beacon of sustainability, offering a tangible solution to the problem of textile waste.

Birla Cellulose's commitment to sustainability is palpable in the selection of materials for Puneh recycled yarn. Birla Spunshades, known for its vibrant and diverse color palette, and Liva Reviva fibre, renowned for its eco-friendly attributes, contribute to a yarn that transcends the conventional boundaries of recycled materials. This blend is not only visually appealing but also serves as a reminder that sustainability can coexist seamlessly with style and innovation.

Revolutionizing Sustainability

Perhaps one of the most commendable aspects of Puneh recycled yarn is its biodegradability. In an era where the consequences of pollution and waste are increasingly evident, having a yarn that naturally decomposes at the end of its lifecycle is a noteworthy step toward a more sustainable future. This characteristic aligns with the principles of a circular economy, where products are designed with their entire lifecycle in mind, minimizing environmental impact.

In conclusion, the introduction of Puneh recycled yarn by Usha Yarn in collaboration with Birla Cellulose marks a significant stride towards a more sustainable and responsible future for the textile industry. It is a testament to the power of collaboration, innovation, and a shared commitment to addressing the environmental challenges that loom over our planet. Puneh recycled yarn not only speaks to the urgency of embracing eco-conscious practices but also demonstrates that sustainability can be seamlessly integrated into the very fabric of our daily lives—literally and metaphorically. As the fashion industry grapples with its ecological footprint, initiatives like Puneh pave the way for a more harmonious relationship between style and sustainability, proving that we can indeed fashion a brighter and more sustainable future.

About Birla Cellulose –
Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer.
Birla Cellulose operates 12 sites for pulp and fibre manufacturing that apply environmentally efficient technologies including recycled materials and enhanced conservation of natural resources. Its five global advanced research centres are equipped with state-of-the-art facilities and pilot plants. Birla Cellulose’s fibres are made from renewable wood and are produced using a closed-loop process with significantly lower carbon emissions and lower resource consumption.
Birla Cellulose collaborates actively with its upstream and downstream partners to create a bigger and broader positive impact on the sustainability of its value chain. Visit