Giving back to planet more than we take

  • Renewable

    Cellulosic fibres are derived from renewable raw material wood

  • Natural

    Fibres are certified compostable and biodegradable, going back to nature - naturally

  • Sustainable

    Strict control measures to source only from sustainable plantations and processes to ensure minimal environmental impact

  • Social

    Working with the communities to help bring societies closer

360° approach

Sustainability is at the heart of every action that Birla Cellulose undertakes. Our sustainable viscose fibres come from nature and go back to nature, leaving a positive footprint on the environment.

Sustainability Brochure Sustainability Report

Birla Cellulose has a five-pillar approach for sustainability initiatives:

sustainability leadership

  • 01 Responsible Sourcing
  • 02 Responsible Manufacturing
  • 03 Sustainable Products & Circular Economy
  • 04 Valuable Partnerships
  • 05 Social Responsibility

01 Responsible Sourcing: Forestry and Wood

Birla Cellulose has a comprehensive best-in-class forestry management system. The policies are compliant to global standards & partakes in conservation of endangered forests, High Conservation Value (HCV) forests and biodiversity.

Sustainable Forestry

  • Wood sourcing policies at Birla Cellulose meet stringent global standards and are certified by the likes of FSC®, SFI and PEFCTM.

  • The business engages closely with leading NGOs like Canopy to understand globally available forestry information and standards. Birla Cellulose has achieved green shirt ranking in Canopy's Hot Button Reports 2017, 2018, 2019 and 2020 which is a testament to our global leadership position in responsible sourcing.
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02 Responsible Manufacturing

Birla Cellulose has backward integration into pulp manufacturing across four plants in Canada, India and Sweden. These pulp plants have integrated closed loop system, which ensures lower energy and oil consumption.

Water consumption of Birla Cellulose fibre manufacturing units is amongst the lowest in the world. Adopting further roadmap to the Best Available Technologies (BAT standards) for key sustainability parameters by 2022.

As a signatory member of Zero Discharge of Hazardous Chemicals (ZDHC) Birla Cellulose has partnered with industry bodies, brands, technology experts & certification bodies to formulate global industry norms for greater sustenance. All our pulp and fibre manufacturing plants conform to ISO 14001 and ISO 9001.

Birla Cellulose is a member of Sustainable Apparel Coalition (SAC) and is amongst the first fibre brands to adapt Higg FEM 3.0 in which it has scored in upper 3rd quartile.

All Birla Cellulose pulp & fibre factories focus on self-improvement through Life Cycle Assessment, conforming to ISO 14040/44, and global benchmarking.

03 Sustainable Products & Circular Economy

Birla Cellulose fibres have certifications including USDA Bio-based, Oeko-Tex Standard 100, FKT Cradle to Cradle Gold Material Health Certificate.

Birla Spunshades, the spundyed viscose where pigment is embedded into the fiber, has excellent advantages in downstream. It reduces greenhouse gas emission by 20%, effluent discharge & water consumption by 40%. Birla Cellulose has earned gold level material health certificate from the Cradle to Cradle Products Innovation Institute for our product Birla Spunshades, thereby becoming the first manufacturer of VSF to get this certification.

Livaeco™ by Birla Cellulose uses the lowest water in viscose industry as verified by Higg Index. Sourced from FSC® certified sustainable forests and equipped with blockchain-enabled traceability, the journey of every garment can be traced to its origin.

The fibres are friendly during the end of cycle as they biodegrade and decompose within eight weeks, thus avoiding problems due to landfills.

04 Valuable Partnerships

  • The engagement is focused on improvement in product quality, service orientation, innovation & improved environment footprint like Detox 2020, across the value chain.
  • Multiple sustainability-focussed programs related to transparency and traceability of the value chain are implemented to support requirements of global brands and markets.

05 Social Responsibility

Birla Cellulose engages with communities in the vicinity of its manufacturing units by understanding their need in a systematic manner. Welfare initiatives like Health Care, Women Empowerment, Education, Infrastructure Development and Clean Water & Sanitation are implemented to benefit the community.

The Group's footprint straddles across 5000 villages globally, reaching out to 7.5 million people annually. This is actively managed across the Group as a stakeholder management program for sustainable business.